Mendiola, Anna A., <br/><br/>
Marketing for beginners :  the principles of marketing / 
Anna A. Mendiola, Norman S. Tanchiongco, Maria Sophia Paula B. Agustin. 
 - Quezon City :  Phoenix Publishing House,  2017. 
 - ix, 100 pages :  illustrations, figures, tables ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789710641109 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M5232