Marketing for beginners : the principles of marketing - Mendiola, Anna A.; Tanchiongco, Norman S.; Agustin, Maria Sophia Paula B. (Quezon City : Phoenix Publishing House, 2017)
Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --
Includes index.
Includes bibliographical references and index.
English
Keywords: Marketing