TY  - BOOK
AU  - Mendiola,Anna A.
AU  - Tanchiongco,Norman S.
AU  - Agustin,Maria Sophia Paula B.
TI  - Marketing for beginners: the principles of marketing 
SN  - 9789710641109
U1  - 658.8 
PY  - 2017///
CY  - Quezon City
PB  - Phoenix Publishing House
KW  - Marketing
N1  - Includes index; Includes bibliographical references and index; Marketing principles and strategies -- Customer relationship: relation marketing -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the marketing effort -- Building an effective marketing plan --
ER  -