TY  - BOOK
AU  - Serrano,Angelita C.
TI  - Principles of marketing
SN  - 9789719654308
U1  - 658.8 
PY  - 2016///
CY  - Manila
PB  - Library Services & Publishing Inc.
KW  - Marketing
N1  - Includes bibliographical references; Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plan
ER  -