TY  - BOOK
AU  - Chua-Delayco,Maria Luisa
TI  - Learning to succeed in business with marketing
SN  - 9789710640089
U1  - 658.8 
PY  - 2016///
CY  - Quezon City
PB  - The Phoenix Publishing House Inc.
KW  - Marketing
KW  - Business
N1  - Includes bibliographical references; Meeting needs and understanding basic marketing principles,-- Roberto segmentation, profiling, targeting, and positioning -- Consumer analysis, -- Marketing research -- Market opportunity analysis,-- How to do marketing: marketing strategies, Relationship marketing: customer lifetime value, -- Managing the marketing effort the marketing process -- Producing and communicating the marketing plan
ER  -