Peter, Paul J., <br/><br/>
Marketing management:  knowledge and skills / 
J. Paul Peter, James H. Donnelly, Jr.  
 - Eleventh edition. 
 - New York :  McGraw-Hill,  2013 
 - xvii, 796 pages :  tables, figures ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780071315555 
<br/><br/><label>Dewey Class. No.: </label>658.913  / P31