TY  - BOOK
AU  - Peter,Paul J.
AU  - Donnelly,JrJames H.
TI  - Marketing management: knowledge and skills 
SN  - 9780071315555
U1  - 658.913 
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
N1  - Includes bibliographical references and index
ER  -