TY  - BOOK
AU  - Perreault,JrWilliam D.
AU  - E.Jerome McCarthy
TI  - Basic marketing: A global-managerial approach 
SN  - 0071246363
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - McGraw-Hill
KW  - Basic marketing
KW  - Manegerial Approach
N1  - Includes bibliographical references and index
ER  -