Kotler, Philip, <br/><br/>
Marketing management / 
Philip Kotler. 
 -  The Millennium Edition. 
 - New Jersey :  Prentice-Hall,  2000. 
 - xxxii, 718 pages :  tables, figures ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9780130156846 
<br/><br/><label>Dewey Class. No.: </label>658.8  / K79