Belch, Grorge E., <br/><br/>
Advertising and promotion/  An integrated marketing communications perspective/ 
George E. Belch, Michael A. Belch 
 - Boston:  McGraw-Hill,  2001. 
 - xx,795pages:  tables,figures;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>English<br/>Tagalog 
<br/><br/><label>ISBN: </label>0071203958 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.
<br/><br/><label>Dewey Class. No.: </label>659.1  / B41