TY  - BOOK
AU  - Belch,Grorge E.
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 0071203958
U1  - 659.1 
PY  - 2001///
CY  - Boston
PB  - McGraw-Hill
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -