Prasad, Dayanand, Fundamentals of tourism marketing management / Dayanand Prasad. - India : Anmol Publications Pvt. Ltd., 2014. - vii, 328 pages ; 24 cm. Includes bibliography and Index. ISBN: 9788126160815 Subjects--Topical Terms: Tourism marketing--Management. Dewey Class. No.: 910.688 / P88