Pike, Steven, <br/><br/>
Destination marketing :  essentials / 
Steven Pike. 
 - Second edition. 
 - New York :  Routledge,  2016. 
 - ix, 344 pages :  tables, figures ;  25 cm. 
<br/><br/>Includes bibliographical references and index.  
<br/><br/> One of the most challenging, but least reported , aspects of destination marketing is that of measuring DMO performance.  
<br/><br/><label>ISBN: </label>9781138912908 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.
<br/><br/><label>Dewey Class. No.: </label>910.688   / P635