TY  - BOOK
AU  - Pike,Steven
TI  - Destination marketing: essentials 
SN  - 9781138912908
U1  - 910.688  
PY  - 2016///
CY  - New York
PB  - Routledge
KW  - Tourism
KW  - Marketing
N1  - Includes bibliographical references and index.
N2  - One of the most challenging, but least reported , aspects of destination marketing is that of measuring DMO performance.
ER  -