Entrepreneurship /
Eduardo A. Morato Jr.
- Second edition.
- Manila : Rex Book Store, Inc., 2021.
- x, 263 pages : illustrations, tables, figures ; 28 cm.
Includes index.
On entrepreneurship -- Planning the enterprise -- Opportunity seeking -- Opportunity screening -- Opportunity seizing -- Market Research -- The market mix -- New product development -- Introduction to business implementation -- Construction, interpreting, and forecasting financial statement -- Managing the operations function -- Managing the human resources function