Morato, Eduardo Jr. A.,

Entrepreneurship / Eduardo A. Morato Jr. - Second edition. - Manila : Rex Book Store, Inc., 2021. - x, 263 pages : illustrations, tables, figures ; 28 cm.

Includes index.

On entrepreneurship -- Planning the enterprise -- Opportunity seeking -- Opportunity screening -- Opportunity seizing -- Market Research -- The market mix -- New product development -- Introduction to business implementation -- Construction, interpreting, and forecasting financial statement -- Managing the operations function -- Managing the human resources function


English

9786210420524


Entrepreneurship.

658.421 / M831