Stephenson, Stella., <br/><br/>
Advertising management / 
Stella Stephenson 
 - New york ;  Larsen and keller education  2023 
 - vii, 248 pages  colored llustration, figures ;  26cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9781641721974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--management<br/>Advertising<br/>Industrial publicity<br/>Sales promotion<br/>Branding (marketing)<br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>659.11  / St839