TY  - BOOK
AU  - Stephenson, Stella.,
AU  - stephenson
TI  - Advertising management
SN  - 9781641721974
U1  - 659.11 
PY  - 2023///
CY  - New york
PB  - Larsen and keller education
KW  - Advertising
KW  - management
KW  - Industrial publicity
KW  - Sales promotion
KW  - Branding (marketing)
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -