Fundamentals of marketing : for senior high school
Mutya-Alminar, Ruby F.
- Manila Unlimited Books Library Services & Publishing Inc., 2022
- xiv, 319 pages figures, tables 25.3 cm
Includes bibliographical references
Introduction to marketing system -- Marketing mix element 1: Product -- Marketing mix element 2: Price -- Marketing mix element 3: Place of distribution -- Marketing mix element 4: Promotions : Consumer education and consumers cooperative --Strategic marketing fundamentals -- Global and social marketing