Mutya-Alminar, Ruby F.

Fundamentals of marketing : for senior high school Mutya-Alminar, Ruby F. - Manila Unlimited Books Library Services & Publishing Inc., 2022 - xiv, 319 pages figures, tables 25.3 cm

Includes bibliographical references

Introduction to marketing system -- Marketing mix element 1: Product -- Marketing mix element 2: Price -- Marketing mix element 3: Place of distribution -- Marketing mix element 4: Promotions : Consumer education and consumers cooperative --Strategic marketing fundamentals -- Global and social marketing 


English


Marketing

658.8 / M993f