Malhotra, Naresh K., <br/><br/>
Fundamentals of marketing research :  :an applied orientation / 
Naresh K. Malhotra. 
 - Fifth Edition. 
 - Jurong,Singapore,  Pearson Education South Asia Pte Ltd.  2007. 
 - xxvi, 124 pages :  illustrations ;  22 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9789810698058 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / M29