TY  - BOOK
AU  - Malhotra, Naresh K.,
TI  - Fundamentals of marketing research: :an applied orientation 
SN  - 9789810698058
U1  - 658.83 
PY  - 2007///
CY  - Jurong,Singapore
PB  - Pearson Education South Asia Pte Ltd.
KW  - Marketing Research
N1  - Includes index
ER  -