TY  - BOOK
AU  - Abantao, Dr. Baniline Jone V.
TI  - Marketing Research
SN  - 9786210450361
U1  - 658.83 
PY  - 2021///
CY  - Quezon City, Philippines.
PB  - Rex Bookstore, Inc.
KW  - Marketing Research
N1  - Includes Index; Includes bibliographical references; Preface -- Introduction to Marketing Research -- Quantitative Research --Preliminary Data Processing and Data Analysis -- Marketing Research
N2  - This marketing research textbook aims to be an introductory text to the field of marketing research. It is designed to provide a basic understanding of research methodology and how it may be adapted to the ever-growing field of marketing. This textbook aims to enable every learner to choose, design or apply appropriate research methodology to marketing studies and research. The textbook aims to introduce learners to the concept of marketing research and its practical uses, such as research design, qualitative and quantitative research, data gathering and analysis, and how they may be used in writing a marketing research paper. In addition, the textbook discusses contemporary issues and trends in marketing research
ER  -