Hoyer, Wayne D.,
Consumer behavior /
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters.
- 8th Edition.
- USA : Cengage Learning, Inc., c2024.
- xviii, 536 pages : color illustations, tables, figures ; 27+ cm.
Includes bibliographical references and index.
English
9780357721292
Consumer Behavior.
658.8342 / H867