Pike, Steven <br/><br/>
Tourism marketing for small businesses / 
Steven Pike. 
 - Oxford :  Goodfellow Publishers Ltd ,  2018. 
 - vi, 241 pages :  tables ;  25 cm.  
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Introduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement 
<br/><br/><label>ISBN: </label>9781911396352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism marketing --Products and services
<br/><br/><label>Dewey Class. No.: </label>338.4791  / P635t