TY  - BOOK
AU  - Pike,Steven
TI  - Tourism marketing for small businesses
SN  - 9781911396352
U1  - 338.4791 
PY  - 2018///
CY  - Oxford
PB  - Goodfellow Publishers Ltd
KW  - Tourism marketing
KW  - Products and services
N1  - Includes bibliographical references and index; Introduction -- Destinations marketing organisations -- Tourism consumer behaviour -- Tourism marketing planning -- Tourism marketing research -- Designing tourism services and experiences -- Tourism branding -- Pricing tourism services -- Promoting tourism services to consumers -- Digital and social media in tourism -- Tourism public relations and publicity -- Customer relationship management in tourism -- Tourism distribution -- Tourism marketing performance measurement
ER  -