TY  - BOOK
AU  - Badilla- Gatchalian, Maria Criselda G.
TI  - Tourism and Hospitality Marketing
SN  - 9786210427509
U1  - 338.47910688 
PY  - 2021///
CY  - Quezon City, Philippines
PB  - Rex Bookstore
KW  - Tourism -- Marketing/
KW  - Hospitality industry -- Marketing
N1  - Includes Index; Includes Bibliographical References; Preface-- Chapter 1 : Introduction to tourism and hospitality marketing -- Chapter 2 : The tourist market and segmentation -- Chapter 3 : Tourism and consumer behavior -- Chapter 4 : The marketing plan -- Chapter 5 : The tourism and hospitality product -- Chapter 6 : Pricing in tourism and hospitality -- Chapter 7 : Promotional tools : advertising, direct marketing, personal selling, public relations, and sales promotion -- Chapter 8 : Digital marketing -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 9 : Distribution channels in the tourism and hospitality industry -- Chapter 10 : Destination branding and marketing -- Chapter 11 : Relationship marketing -- Chapter 12 : Tourism and hospitality marketing and its future
N2  - Tourism and Hospitality Marketing covers a wide range of marketing concepts and strategies applied in tourism and hospitality. The concepts are explained in a simple and logical manner incorporating relevant local examples and personal stories
ER  -