TY  - BOOK
AU  - Areola, Eunice Mareth Q.
AU  - Manzano, Ronald G.
AU  - Trinidad, Fernando III V.
TI  - Entreprenuership in Tourism and Hospitality
SN  - 9786210434644
U1  - 388.04 
PY  - 2023///
CY  - Quezon City, Philippines
PB  - Rex Bookstore
KW  - Hospitality Industry - Tourism
KW  - Entreprenuership- Study and Teaching
KW  - Tourism -- Management
N1  - Includes Index; Includes Bibliographic References; Preface -- Section 1 : The world of entrepreneurship in tourism and hospitality -- Entrepreneurship and economic development in tourism and hospitality -- Preparation toward an entrepreneurial journey -- Tourism and hospitality business environment -- Section 2: Planning the tourism and hospitality business venture -- Strategic management and the entrepreneurial process -- Forms of tourism and hospitality business ownership and franchising -- Section 3: Developing a business plan -- Crafting a business plan -- Building a marketing plan -- Creating a successful financial plan -- service and product design -- Creating the operation and management plan -- Presentation and evaluation of business plan -- Section 4: Corporate social responsibility and sustainability in the tourism and hospitality industry -- Developing a sustainable tourism and hospitality industry -- business sustainability -- Sustainable tourism business stories and cases
N2  - This textbook underscores the theory grounding and practice direction of entrepreneurship and strategic business management for key service industries involving travel and gastronomy
ER  -