Baran, Stanley J., <br/><br/>
Introduction to mass communication :  media literacy and culture / 
Stanley J. Baran. 
 - Fourth edition. 
 - Philippines :  McGraw-Hill, Inc.  2006 
 - vi, 523 pages :  illustrations, figures, pictures, tables ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071255095 
<br/><br/><label>Dewey Class. No.: </label>302.2  / B23