Fundamentals of marketing for senior high school /
Ruby F. Alminar-Mutya.
- Manila : Unlimited Books Library Services & Publishing Inc., 2022c
- xiv, 319 pages : Figures, tables ; 25 cm.
Includes bibliographical references.
Introduction to marketing system -- Marketing mix element 1 : product -- Marketing mix element 2 : price -- Marketing mix element 3 : place of distribution -- Marketing mix element 4 : promotions -- Consumer education and consumers cooperative -- Strategic marketing fundamentals -- Global and social marketing