Baran, Stanley J., and Davis, Dennis K., <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, and Denis K. Davis 
 - Second edition. 
 - Canada :  Wadsworth, thomson learning  2000 
 - vii, 400 pages :  tables ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>Dewey Class. No.: </label>302.23  / B23