TY  - BOOK
AU  - Baran,Stanley J.,and Davis,Dennis K.
TI  - Mass communication theory: foundations, ferment, and future 
U1  - 302.23 Second edition.
PY  - 2000///
CY  - Canada
PB  - Wadsworth, thomson learning
KW  - Mass media
N1  - Includes bibliographical references and index
ER  -