Plume, Cherniece J.,

Social media in the marketing context : a state of the art analysis and future directions / Cherniece J. Plume, Yogesh K. Dwivedi and Emma L. Slade. - United States of America : Elsevier Ltd., 2017. - vii, 162 pages : tables, 23 cm.

Includes index.

9780081017548

302.23 / P73