Chaffey, Dave,

Digital marketing : strategy, implementation and practice / Dave Chaffey, Fiona Ellis Chadwick. - Eighth edition. - United Kingdom : Pearson Education Limited, 2022. - xxv, 534 pages : color illustrations ; 27 cm.

Includes bibliographical references and index.

9781292400969


Internet marketing.
Strategic planning.

658.872 / C496d