Chaffey, Dave, 1963-

Digital marketing: strategy, implementation and practice / Dave Chaffey, Fiona Ellis-Chadwick. - Eighth edition. - United Kingdom : Pearson Education Limited, 2022. - xxv, 534 pages : color illustrations, tables, figures ; 27 cm.

Includes bibliographical references and index.


English

9781292400969


Internet marketing.
Strategic planning.

658.872 / C496d