TY  - BOOK
AU  - Serrano, Angelita C.
AU  - Serrano, Angelita C.
TI  - Principles of Marketing
SN  - 9789719654308
U1  - 658.8 
PY  - 2016///
CY  - Manila Philippines
PB  - Unlimited Books Library Services & Publishing Inc.
N1  - includes bibliographic reference; Marketing principle and strategies -- customer relationship: Customer Service -- Marketing opportunity analysis and consumer analysis -- the marketing mix -- Managing the marketing effort -- workshop and presentation of marketing plan
ER  -