Cengage Learning

Foundations of marketing Burrow, James L. - Manila Philippines Abiva Publishing House, Inc. 2017 - xi, 339 pages: illustrations, figures: 28 cm.

includes bibliographic reference, and index

Marketing today and tomorrow -- Market opportunity analysis and consumer analysis --Developing the marketing mix -- Managing the marketing effort -- Planning your future in marketing


English

9786214051212

658.8 / C395