TY  - BOOK
AU  - Cengage Learning
AU  - Cencage Learning
TI  - Foundations of marketing
SN  - 9786214051212
U1  - 658.8 
PY  - 2017///
CY  - Manila Philippines
PB  - Abiva Publishing House, Inc.
N1  - includes bibliographic reference, and index; Marketing today and tomorrow -- Market opportunity analysis and consumer analysis --Developing the marketing mix -- Managing the marketing effort -- Planning your future in marketing
ER  -