Ligaya, Emmanuel F., <br/><br/>
Principles of marketing / 
Emmanuel F. Ligaya, [and three others]. 
 - Manila, Philippines :  Fastbook Educational Supply, Inc.,  2017. 
 - xii, 188 pages:  illustrations, figures:  26 cm. 
<br/><br/>includes bibliographic reference 
<br/><br/>Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9786219560962 
<br/><br/><label>Dewey Class. No.: </label>658.8  / L7231