TY  - BOOK
AU  - Ligaya, Emmanuel F.,
AU  - Ligaya, Emmanuel F. ( and three others)
TI  - Principles of marketing
SN  - 9786219560962
U1  - 658.8 
PY  - 2017///
CY  - Manila, Philippines
PB  - Fastbook Educational Supply, Inc.
N1  - includes bibliographic reference; Marketing principle strategies -- Customer relationship : customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the marketing process) -- Workshop and presentation of marketing plan --
ER  -