Garrovillas, Eduardo P., Out-of-the-Box : Marketing Principles that Work and Make Sense / Eduardo P. Garrovillas. - Mandaluyong City : Books Atbp. Publishing Corp., 2007 - xxiv, 262 pages ; 22 cm. Includes references. English ISBN: 9789710388431 Subjects--Topical Terms: Marketing principles. Dewey Class. No.: 658.8 / G16