TY  - BOOK
AU  - Garrovillas, Eduardo P.,
TI  - Out-of-the-Box: Marketing Principles that Work and Make Sense 
SN  - 9789710388431
U1  - 658.8 
PY  - 2007///
CY  - Mandaluyong City
PB  - Books Atbp. Publishing Corp., 
KW  - Marketing principles
N1  - Includes references
ER  -