Hair, Joe F.,

Essentials of business research methods / Joe Hair, [and four others]. - Third edition. - xi, 494 pages : illustrations, tables ; 23 cm.

Includes bibliographical references and index.

Business research for the twenty-first century -- Overview of the research process -- Ethics in business research -- Defining the research problem and reviewing the literature -- The nature and sources of secondary business data -- Conceptualization and research design -- Sampling approaches and considerations -- Methods of collecting primary data -- Measurement and scaling -- Questionnaire design -- Basic data analysis for qualitative research -- Basic data analysis for quantitative research -- Testing hypotheses in quantitative research -- Examining relationships using correlation and regression -- Other multivariate techniques -- Reporting and presenting research.

9780765646132

2014047176


Business--Research.

650.072/1 / H1