Cateora, Philip R., <br/><br/>
International marketing / 
Philip R. Cateora, Mary C. Gilly, John L. Graham. 
 - Sixteenth edition. 
 - New York :  McGraw Hill Education,  2015. 
 - xxxiii, 638 pages :  illustrations, charts, graphs ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9789814646086 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.848  / C359