Serrano, Angelita C.

Principles of marketing: /Implementation, analysis control,swot services Serrano, Angelita C. - Intramuros Manila Unlimited Books Library Services & Publishing Inc. 2022 - x,394 pages: illustrations, figures: 25 cm.

inludes bibliographic reference

Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plans --


English

9789719654308

658.8 / Se487