Principles of marketing: /Implementation, analysis control,swot services
Serrano, Angelita C.
- Intramuros Manila Unlimited Books Library Services & Publishing Inc. 2022
- x,394 pages: illustrations, figures: 25 cm.
inludes bibliographic reference
Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plans --