TY  - BOOK
AU  - Serrano, Angelita C.
AU  - Serrano, Angelira C.
TI  - Principles of marketing: /Implementation, analysis control,swot services
SN  - 9789719654308
U1  - 658.8 
PY  - 2022///
CY  - Intramuros Manila
PB  - Unlimited Books Library Services & Publishing Inc.
N1  - inludes bibliographic reference; Marketing principles and strategies -- Customer relationship: customer service -- Market opportunity analysis and consumer analysis -- The marketing mix -- Managing the marketing effort -- Workshop and presentation of marketing plans --
ER  -