Entrepreneurship
Morato, Eduardo A.
- Quezon City Rex Book Store 2021
- x, 263 pages: illustrations, figures: 27 cm.
includes bibliographic reference and index.
On entrepreneurship -- Planning the enterprise -- Opportunity seeking -- Opportunity screening -- Opportunity seizing -- Market Research -- The market mix -- New product development -- Introduction to business implementation -- Construction, interpreting, and forecasting financial statement -- Managing the operations function -- Managing the human resources function