Zarate, Cynthia A. <br/><br/>
Principles of marketing for senior high school 
Zarate, Cynthia A. 
 - Quezon City  C & E Publishing, Inc.  2017 
 - 203 pages;  illustration, figures:  26 cm. 
<br/><br/>includes bibliographic reference, glossary and index. 
<br/><br/>Marketing principles and strategies -- Building customer loyalty through customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- The marketing planning process and the marketing plan  
<br/><br/><br/>English 
<br/><br/><label>ISBN: </label>9789719807735 
<br/><br/><label>Dewey Class. No.: </label>658.8  / Z36