TY  - BOOK
AU  - Zarate, Cynthia A.
TI  - Principles of marketing for senior high school
SN  - 9789719807735
U1  - 658.8 
PY  - 2017///
CY  - Quezon City
PB  - C & E Publishing, Inc.
N1  - includes bibliographic reference, glossary and index; Marketing principles and strategies -- Building customer loyalty through customer service -- Market opportunity analysis and consumer analysis -- Developing the marketing mix -- The marketing planning process and the marketing plan
ER  -