TY - BOOK AU - Principles of marketing AU - So, Real C., Torres, Oscar G. TI - Principles of marketing SN - 9789710737468 U1 - 658.8 PY - 2016/// CY - Quezon City PB - Vibal Publishing Hose N1 - includes bibliographic reference and index; Marketing principles and strategies -- Customer relationship -- Market opportunity and analysis and consumer analysis -- Developing the marketing mix -- Managing the market effort (the market process) -- Workshop and preparation of marketing plan -- ER -