Learning to succeed in business with marketing
Chua, Maria Luisa D.
- Quezon City Phoenix Publishing House 2016
- viii, 172 pages: illustration, figures: 25 cm.
includes reference
Meeting needs and understanding basic marketing principles, 1 -- Roberto's Segmentation, profiling, targeting, and positioning, 17 -- Consumer analysis, 41 -- Marketing research, 53 -- Market opportunity analysis, 67 -- How to do marketing: marketing strategies, 97 -- Relationship marketing: customer lifetime value, 133 -- Managing the marketing effort (The marketing process), 143 -- Producing and communicating the marketing plan, 157