Rothaermel, Frank T.,

Strategic management / Frank T. Rothaermel. - Fourth edition. - United States : McGraw-Hill Education, 2019. - xxviii, 555 pages : colored illustrations, tables, charts ; 26 cm.

Includes Index.

1. Analysis. What is strategy? -- Strategic leadership: managing the strategy process -- External analysis: industry structure, competitive forces, and strategic groups -- Internal analysis: resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- pt. 2. Formulation. Business strategy: differentiation, cost leadership, and blue oceans -- Business strategy: innovation and entrepreneurship -- Corporate strategy: vertical integration and diversification -- Corporate strategy: strategic alliances, mergers and acquisitions -- Global strategy: competing around the world -- pt. 3. Implementation. Organizational design: structure, culture, and control -- Corporate governance and business ethics -- pt. 4. Minicases -- How to conduct a case analysis -- pt. 5. Full-length cases

9781260092370


Strategic Management.
Strategic planning.

658.4012 / R8457